Ecommerce Website Shops with Merchant System™

As with an information website, there's far more to selling online than picking a trendy, off-the-shelf theme and hoping for the best. Marketing the site effectively is about succinctly saying the right thing to the right people using a careful balance of overt communication and subconscious cues, and then ensuring that the site is found when prospective customers use a search engine. Each of these aspects requires different skill-sets, and each is a discipline that we have been practising for decades. Although a dedicated ecommerce site is a very different animal to a regular website, geared up as it is to selling products and little else, the process we undertake when building a new site is quite similar i.e. we endeavour to understand your business and marketing strategy, helping you to define one if necessary; we style the site to suit your unique branding and positioning requirements; and then we help you to populate it with products in the most effective, search-orientated way.

The WooCommerce online shop engine is reputed to be the most popular ecommerce platform on the web, and having previously tried most of the other mid-range engines available, we find it to be perfect for small- to medium-sized operators without dedicated IT staff. As with everything we do, we create a totally unique look and feel for the site, based on the branding and marketing needs of each particular business. Although WooCommerce is not good for handling thousands of products, and it cannot be integrated with back-office or warehousing systems, it is nonetheless a very cost-effective solution for the majority of small traders. The set-up costs for this option average around £2k +VAT, and the annual hosting and licence fees tend to be similar, but please speak to us about your specific needs, as each client's circumstances are unique.